Sponsorship & Media Kit
About TheColdCases.com
TheColdCases.com is a growing true crime and cold case journalism brand created by investigative journalist Dustin Terry.
Through in-depth articles, interviews with families and experts, and a fast-growing podcast and newsletter, TheColdCases.com keeps the focus where it belongs: on the victims, their families, and the search for answers.
If your brand serves curious, thoughtful, socially conscious adults—especially in the true crime, justice, mental health, journalism, or advocacy space—this is where your message belongs.
At a Glance (Reach & Impact)
Numbers are rounded and updated regularly; you can tweak these as needed.
Website (TheColdCases.com)
~15,000–25,000 monthly readers
500,000+ Google Search impressions in a recent 90-day period
3000+ ranked keywords and growing
Readers come back for long-form, in-depth storytelling (high time-on-page)
Newsletter
Growing list of dedicated true crime readers
High engagement with long reads, case updates, and investigative pieces
Sent multiple times per week, keeping your brand in an attentive inbox
Podcast
Hundreds of downloads per episode and climbing
Listeners are high-intent true crime fans who stick around for deep dives
Episodes often feature families of victims, experts, and cold case advocates
Audience Highlights
Primarily US-based, with international listeners/readers
Age: largely 25–54
Strong interest in:
True crime & cold cases
Criminal psychology & justice reform
Mental health, advocacy, and ethical storytelling
Loyal audience that values trust, integrity, and mission-driven brands
Sponsorship Overview
Rate:
👉 $250 per sponsorship package
👉 Each sponsorship includes 2 promotional posts/placements
You can use those 2 placements on:
Podcast
Newsletter
Website
…or any combination (for example: 1 podcast + 1 newsletter, or 2 website placements, etc.).
Each sponsorship is collaborative, custom, and story-driven—your brand is woven into the content in a way that feels natural and respectful to the audience.
What You Get for $250 (Per 2-Post Sponsorship)
You receive two (2) promotional placements in any of the following formats:
1. Podcast Sponsorship
Each podcast placement can include:
30–60 second host-read spot (pre-roll or mid-roll)
Brief intro to who you are, what you offer, and why it matters to listeners
Clear call-to-action (CTA) (URL, discount code, or signup link)
Optional mention in the episode description with a clickable link
Use your two placements on:
2 different episodes or
2 mentions in 1 episode (e.g., pre-roll + mid-roll)
2. Newsletter Sponsorship
Each newsletter placement can include:
A featured sponsor block with:
Your logo or name
2–3 sentence spotlight about your brand
Clickable link to your website, landing page, or offer
Option for a short personal note from Dustin about why this sponsor fits the audience
Placement in a highly engaged email where readers expect thoughtful, long-form content
Use your two placements on:
2 separate newsletters or
2 mentions in a single extended feature/newsletter (e.g., top + bottom)
3. Website Sponsorship
Each website placement can include one of the following:
“Presented by [Your Brand]” label on an article or feature page
A sponsored blurb at the top or bottom of a relevant article
Inclusion in a Resources / Partners section on a high-traffic page
Contextual, relevant mention with a do-follow or no-follow link (as appropriate)
Use your two placements on:
2 different articles/pages or
2 mentions on one key page over time (e.g., initial launch & update)
Why Sponsor TheColdCases.com?
Highly targeted niche – You’re reaching people who deeply care about true crime, justice, advocacy, and deeper stories—not casual scrollers.
High trust audience – This is a mission-driven platform. Readers and listeners trust Dustin to share only what fits and adds value.
Evergreen reach – Website articles and podcast episodes continue to get traffic long after they’re published, giving your brand ongoing exposure.
Multi-channel storytelling – Your sponsorship can span audio, email, and web, making your message harder to miss.
Ideal sponsors include (but are not limited to):
True crime & mystery subscription services
Book publishers / authors
Mental health apps and services
Victim advocacy and justice organizations
Forensic / genealogy / investigation tools
Ethical merch brands, candles, journals, and comfort items
Online learning platforms, writing or journalism tools
What I Need From You
To create an effective sponsorship, I’ll ask for:
Your brand name & logo
A short brand description (what you do & who you serve)
Your primary link/URL
Any specific offer or discount code
Key points you’d like highlighted (features, benefits, or story)
From there, I’ll craft a host-read script and/or written copy that feels authentic and aligned with the tone of TheColdCases.com.
Timeline & Process
Inquiry & Fit Check
You reach out with your brand details.
We confirm that your product/service is a good fit for this audience.
Placement Planning
Choose your channels (Podcast, Newsletter, Website).
Decide how to use your 2 placements (e.g., 2 podcast episodes, 1 podcast + 1 newsletter, etc.).
Copy & Approval
I draft your sponsorship copy and send it for review.
You approve or request small tweaks.
Payment & Scheduling
Payment of $250 due prior to first placement.
We lock in the dates/episodes/newsletters/pages.
Live & Report Back
Sponsorship goes live.
After both placements, I send a simple recap:
Links to placements
Basic performance indicators (opens, clicks, downloads, or pageviews as available)
Brand Safety & Values
TheColdCases.com is built on:
Respect for victims and families
Ethical storytelling and research
Transparency and integrity
I do not accept sponsorships that conflict with these values (for example: exploitative content, hate, scams, or anything that undermines the safety and wellbeing of the audience).
Ready to Sponsor?
If you’d like to reserve a $250, 2-placement sponsorship, or you want to discuss a custom multi-campaign partnership:
Email:
dustinreedterry@gmail.comSubject Line: “Sponsorship Inquiry – TheColdCases.com”
You can also include:
Your website
Brief description of your brand
Preferred channels (Podcast / Newsletter / Website)